Cason Home Loans

Introduction

When Cason Home Loans approached us to help revamp their website, we knew we were in for a fun project. Cason Home Loans, which loan officers right here in Michigan, is all about helping people find the right mortgage solutions to fit their needs. Whether someone is a first-time homebuyer or looking to refinance, Cason has a network of loan officers ready to guide customers through the process. They pride themselves on making the loan process approachable and accessible, offering a range of personalized mortgage services with offices across multiple states. So, when they needed a new website, we knew it had to reflect their values—user-friendly, informative, and designed to help people connect with the right loan officer quickly.

‍

Scope of Work

1. Website

‍

Website

Cason Home Loans came to us with a clear goal: they wanted a website that would not only serve as an educational hub for potential homebuyers but also make it easy for users to connect with loan officers across multiple locations. The result would be a website with two key focuses:

1. Connecting with Loan Officers – Make it easy for users to find a loan officer closest to them.
2. Educational Resource – Provide users with easy-to-navigate information about the mortgage process, housing tips, and the various services Cason offers.

Cason has a growing team of loan officers across multiple states, and one of the biggest priorities for the new website was making it easy for users to locate an officer near them. We started by creating a dynamic content management system (CMS) that allows us to keep the Cason loan officers information up to date.

Mortgage information can be overwhelming, so we worked to make the design clean and the navigation intuitive. Whether users are looking to connect with a loan officer or learn more about mortgage options, they can quickly find what they need without getting lost in the details.

One of the things we’re most proud of with the Cason Home Loans project is the ongoing collaboration between our teams. The mortgage industry is constantly changing, and Cason’s website needs to reflect that. We continue to work closely with them to ensure the site remains up-to-date, from new loan officer profiles to fresh content like blog articles about the latest trends in homebuying.