Brand Development in Grand Rapids

A Thoughtful Brand Development Experience

Design studio graphic

We created two offerings that generate meaningful results.

Each package has been specially curated for businesses at different stages.

Open box graphic.

Logo Kit

An efficient logo design process that gets you the essential items your business needs.
Price tag icon.

Brand Design

A thoughtful branding experience that creates a foundation for years of business growth.

Professional Logo Design

Logo Kit

We created Logo Kit for business owners looking for the essential items to present their business. This streamlined process takes about four weeks and delivers a professional logo in all necessary formats and a defined color palette.

What's Included?

  • small checkmark
    Mood Board
  • small checkmark
    Logo Files
  • small checkmark
    Color Palette

Logo Kit Process Overview

  • 1
    Exploration Workshop
    A two-hour workshop with your Launch Kit Designer to discuss your vision for the new logo. As a team, you will assemble a mood board that brings your ideas to life.
  • 2
    Logo Design
    We allocated two weeks to put the headphones on, brew coffee, and create logo concepts. Then, we'll get back together for a logo presentation.
  • 3
    Artwork Approval
    After completing revisions to create a logo that we are all thrilled with, we send a preview of your new logo and color palette. A signature and payment give us the green light to build the necessary file types.
  • 4
    Logo Kit Delivery
    Delivered via Google Drive, your Logo Kit is a folder structure that contains all logo files for print and digital use in various color ways.

Professional Branding

Brand Design

Our premier brand development offering. This process guides clients through a deep dive into building a brand that will stand the test of time.

Kevin Kamis and Michael Bova in a graphic design meeting.

Built For Businesses Looking to Define a Legacy.

Brand Design includes everything a business needs to define it values, vision, target audience marketing position and voice. Steps 1-7 outlined here in our proven process ensure your business is on the right track to success.

Brand Development In Grand Rapids

Launch Kit Rocket icon

1. Brand Core

This initial workshop is about uncovering the motivations and reasoning behind how your brand will make decisions.

2. Customers

Our second session explores who your customers are, what they resonate with, and how we will communicate with them.

3. Brand Position

Now, it's time to define your brand personality. We will explore elements like tone, and style to create your own flair.

4. Brand Naming

We use data from previous sessions to create a new name, modify an existing one, or create a tagline.

5. Moodboards

Now that we've figured out your core elements, we design two 56" panoramic mood boards to align our vision for the identity.

6. Logo Design

With an agreed upon vision, we sketch one of a kind logos that stand out from the pack.

7. Supporting Assets

With a logo established, we can build out assets like business cards, and other marketing material.
Behind the scenes with the Launch Kit team
"Over the past three years, they've been the creative force behind my businesses' stunning websites and our eye-catching branding. If you're serious about elevating your business or brand, Launch Kit will get you there."
Nicolas Figari
Nightrose Capital
2024 Brand Development Offerings

Brand Packages

All projects are completed by our in-house design team based in Grand Rapids, Michigan. Launch Kit is proud to work with clients nationwide for our brand development services. Message us below to get started this week.

Brand Development in Grand Rapids

Logo Kit

$
2,950
This streamlined process takes about four weeks and delivers a professional logo in all necessary formats with a defined color palette.
  • checkmark icon
    Business Questionnaire
  • checkmark icon
    Logo Design
  • checkmark icon
    Color Palette
  • checkmark icon
    Vector format
  • checkmark icon
    File Type Guide
  • checkmark icon
    4 Week Timeline
Get Started

Brand Design

Custom Pricing
Our premier brand development offering. This process guides clients through a deep dive into building a brand that will stand the test of time.
  • Packages Can Include:
  • checkmark icon
    Established Mission, Vision, Values.
  • checkmark icon
    Customer Persona Development
  • checkmark icon
    Customer Journey Development
  • checkmark icon
    Market Analysis
  • checkmark icon
    Brand Positioning
  • checkmark icon
    Brand Naming and Taglines.
  • checkmark icon
    Two Moodboards
  • checkmark icon
    Logo Design
  • checkmark icon
    Color Palette
  • checkmark icon
    Font Selection
  • checkmark icon
    Branding Guidelines
  • checkmark icon
    Packaging
  • checkmark icon
    Marketing Material
Explore Options
How to Get Started

Build Your Marketing Plan

Hop on a call with our team to build your ideal marketing plan. Whether you hire Launch Kit to provide marketing services or not, the plan is yours to keep.

Contact Us Today
Our mission is to give small businesses the chance to share their story. This our way of making that happen.

Based in Grand Rapids, Michigan

Meet the Team

Our in-house team works directly with clients to make an authentic connection and develop a deeper understanding of each business we partner with.

Austin Johnson

Austin Johnson

Ads Manager
Mackenzie Broekstra

Mackenzie Broekstra

Web Designer
Kevin Kamis

Kevin Kamis

Business Development
Noah Wyn

Noah Wyn

Content Creator
Haley Riccobono

Haley Riccobono

Social Media Manager
Emily Van Til

Emily Van Til

Graphic Designer
Outline graphic depicting hand nurturing a heart

Common Questions

Still have questions about Launch Kit? Get in touch

Recent Branding Projects

Checkout some of the recent projects we've been working on.
Project portfolio header image
Homegrown Beauty
small checkmark
Photography
small checkmark
Brand Development
small checkmark
Graphic Design
Explore The Project
Project portfolio header image
Nightrose Capital
small checkmark
Brand Development
small checkmark
Website Design
Explore The Project
Project portfolio header image
Scholar Restaurant
small checkmark
Brand Development
small checkmark
Photography
small checkmark
Videography
small checkmark
Social Media
small checkmark
Website Design
Explore The Project

We create branding, websites and content for local businesses.

A Grand Rapids Marketing Studio

Services
Information
Contact Us
Based in Grand Rapids, Michigan