Discover how Launch Kit helped Biked create a seamless marketing system with website design, social media, and content creation, driving brand awareness and customer growth in
Imagine you're a bike enthusiast, your bike's in need of some TLC, and you’re wondering why there isn't an easy, modern way to get it serviced. That’s the question David Hopson, co-founder of Biked, asked himself in 2019. He turned a passion for tinkering with bikes in his garage into a business model that’s rethinking how West Michigan residents get their bikes serviced. Think Uber, Instacart, or Shipt, but for your two-wheeler.
Biked opened its first shop on Roger B Chaffee Memorial Blvd, right in the heart of an industrial zone in Grand Rapids. This spot allowed them to stay cost-effective and well-positioned for customers to drop off bikes. Now, with their business model in place, they needed a way to reach the local cycling community. That’s where Launch Kit came into the picture.
Together, we embarked on a full-stack approach to marketing. Let’s break down the key elements of our partnership.
Biked needed a way to communicate their vision—a streamlined, user-friendly bike service experience. We wanted to help them build awareness in the Grand Rapids cycling community, educating potential customers about their services, and making it as easy as possible to book a bike tune-up online.
They didn’t just need a website—they needed a synchronized marketing strategy that covered everything from social media management to graphic design and content creation.
Here’s what we tackled:
Biked's website needed to do more than just look good. We built a clean, user-friendly site that serves as an educational hub for their services, pricing, reviews, and contact info. Visitors can easily book an appointment directly through an integration with HubTiger. The goal? Make it easy for someone to discover Biked online, learn about what they offer, and schedule their service in a few clicks.
From event flyers to in-store signage, we’ve worked on several graphic design projects to help Biked promote both their services and local cycling events like Bikes on the Blue Bridge. Our collaborative approach makes it easy for their team to request new designs through our platform—just a few clicks, a little back-and-forth, and we’re off to the races.
Twice a month, we meet up at the shop or at a local event to create photo and video content that really captures the heart of Biked’s brand. This content fuels their social media strategy, with a focus on both education and entertainment for the cycling community. Whether it’s a behind-the-scenes look at the shop or a spotlight on a local event, we’re helping Biked stay connected with their audience in a meaningful way.
Consistency is key in social media, and Biked started out on our Growth Minded + SMM plan. Each month, we hop on a quick 30-minute Pulse Meeting to review how last month’s content performed and brainstorm new ideas for the upcoming weeks. We manage their profiles across platforms like Facebook, Instagram, LinkedIn, TikTok, and Google, making sure the messaging is spot-on and the inbox is handled.
By working with Launch Kit, Biked has developed a cohesive marketing system that ensures a seamless customer experience. Here’s a snapshot of how it works:
That’s the beauty of an integrated marketing strategy—no matter how someone finds Biked, they get a consistent, professional experience that makes it easy to become a customer.
For us at Launch Kit, it’s about more than just checking off tasks. We’re all about building a collaborative partnership. Biked’s team is on board with our process—whether it’s hopping on our monthly Pulse Meeting to brainstorm content or submitting a graphic design request through our platform. This collaboration allows us to keep everything in sync, from their social media posts to the design of their in-store signage.
When all the pieces fit together like this, the result is a consistent brand experience across every touchpoint. It’s why people trust Biked with their bikes, and it’s why we love working with them.
Biked is only getting started. With their sights set on continuing to grow in the Grand Rapids community, we’re excited to help them continue building their brand, one bike at a time.
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