Discover how Launch Kit designed a sleek, SEO-optimized website for Enthusiast's Choice Auto Detailing, showcasing their high-end detailing work and grow their online presence
What happens when you combine a passion for art and an obsession with detail—and then apply it to automobiles? You get Ben Bauer, owner of Enthusiast's Choice Auto Detailing. From the moment we sat down with Ben to learn about his business, it was clear: this guy genuinely loves his craft. The way he describes his services and unique approach makes it obvious—he’s in it for the precision.
Auto detailing is a wide-ranging industry. It spans from your basic “insert quarters here” car wash to mobile detailers and then top-tier specialists like Enthusiast's Choice Auto Detailing in Grand Rapids. What stood out most to us was Ben’s deep understanding of cars—not just how they look, but how they’re engineered. He knows the intricacies of why car models are designed a certain way and how they should be cared for. That knowledge translates directly into his detailing work, and it shows. The quality is unmatched. Honestly, it’s impressive. No other way to put it.
Our first project with Enthusiast's Choice Auto Detailing was designing and developing a website that matched the quality of their services. Launch Kit web designer Mackenzie Broekstra led the way, crafting a one-of-a-kind website that reflected Ben’s passion for cars and craftsmanship. We kicked things off with an in-person meeting at his detailing shop in Grand Rapids, Michigan. When we learned that Ben also had serious skills behind the camera, we were pumped. He provided us with a solid library of high-quality photos and video—real work, no stock photography here.
From there, Mackenzie designed a sleek, fast, and clean website that communicates Enthusiast's Choice’s value proposition with total clarity. As always, we built the site using Webflow—a platform we love for its performance, flexibility, and scalability. A key feature we implemented was a dynamic portfolio using the Webflow CMS. This allows us to easily add vehicles to the site over time and show off Ben’s most recent projects.
The strategy here is simple: when someone is choosing a professional auto detailer, they want to see the kind of cars the shop has worked on. So now, Ben can send us a few photos and a quick description, and we’ll get the new vehicle added to the site. This ongoing content builds credibility and authority, both with potential customers and with Google. Regular updates like this are one of the best ways to improve SEO for an auto detailing business.
Launch Kit is proud to be on the Enthusiast's Choice team as their dedicated marketing partner. Our goal is to listen to Ben’s business objectives and build marketing strategies that align with those goals. With everything managed through ClickUp, Ben can message us anytime with updates, new content, or ideas—keeping everything seamless and collaborative.
We’re excited to continue supporting Enthusiast's Choice Auto Detailing in Grand Rapids with ongoing website updates, SEO optimization, and digital marketing. More to come.
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