See how Launch Kit built a custom, high-performing website for Grand Rapids-based Vander Kodde Construction—designed to grow with their business over time.
In-house team. Family-owned and operated. A reputation built on experience. These are the unique strengths of Vander Kodde Construction—a third-generation construction company based right here in Grand Rapids, Michigan.
This is the story of how Launch Kit teamed up with Kyle and his crew to create a custom website that performs as well as their construction team in the field.
Launch Kit first partnered with Kyle Vander Kodde to build a website system that communicates their capabilities, showcases their stunning local projects, and reflects their unique approach to construction. The goal? Make the website the digital home base for their brand. Every road leads back to the site—whether that’s someone spotting a branded truck on the road, receiving a business card at an event, or clicking through from a social media post.
Launch Kit Web Designer Mackenzie Broekstra led the charge by mapping out a clean sitemap that includes a dedicated page for each of Vander Kodde’s core services: pre-engineered metal buildings, general contracting, design-build, and general trades. These service pages function as the foundation—clear, scannable, and designed to answer the most common questions prospective clients are searching for.
With that foundation in place, we used Webflow’s CMS to bring in depth and flexibility through our Business Pro website plan. Mackenzie designed a custom portfolio system that allows the Vander Kodde team to quickly send over photos and notes from recent builds—and Launch Kit turns that info into a polished, professional portfolio piece on the site.
VanderKodde had done an excellent job documenting past projects, so we created a dedicated space to showcase them as a sales tool for future work. The portfolio includes filtering functionality and allows the projects to speak for themselves with clear descriptions and visuals. We'll continue adding new projects to keep the portfolio fresh and impactful for their business! - Mackenzie Broekstra, Web Designer
Clients often ask us what they can do to improve their website’s search engine optimization. This right here is the answer: build depth, consistency, and real-world credibility. A living portfolio is not only helpful for prospective clients—it’s a key SEO strategy for contractors and construction companies.
Launch Kit is proud to have a seat on the Vander Kodde team. Whether it’s adding new project photos, updating copy, or expanding service pages, we handle all website updates in real-time. Thanks to our streamlined system in ClickUp, the Vander Kodde team simply creates a task, sends over their info, and we get to work.
This kind of collaborative setup is what turns a website into a long-term marketing asset. When you keep it updated, organized, and relevant, it grows with your business—just like a high-performing team in the field.
Each year, we take a fresh look at the various marketing efforts a small business can make. We've built this framework to get started optimizing your business's online presence.
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