From college friends to business partners—see how Launch Kit built M&A Tiling’s first website, boosting their online presence and creating a system for growth.
This project story goes all the way back to my first day of college at Grand Valley State University. I was a freshman, getting my things moved into the dorm. There was a knock on the door. My two new neighbors were there to introduce themselves—Javi and Nolan. In that moment, I met two new friends.
Nine years later, I’ve had the honor of attending both their weddings and building lasting friendships.
Recently, I got a text from Javi. He wanted to grab a coffee and chat about marketing opportunities for his family business—M&A Tiling, a Michigan-based tiling company.
We met at Madcap, where I introduced Javi to Launch Kit’s seven-step marketing framework. Together, we assessed M&A Tiling’s current marketing and agreed that a professional website was the best place to start.
About M&A Tiling
Javi’s family started M&A Tiling in 2005 and built it into a thriving business with a crew of 40 local team members. Their reputation was so strong that they had grown entirely through word of mouth—without even having a website! Imagine the possibilities with an online presence. It was time to get to work.
Launch Kit was brought on to build M&A Tiling’s first-ever website.
Javi, Mike, Austin, and I sat down for a kickoff workshop to discuss M&A Tiling’s current business state and its goals for the next three years.
This conversation was crucial. By understanding where Javi and Mike wanted to take their business, Austin and I could shape marketing recommendations that aligned with their vision.
With insights from the kickoff workshop, Austin got to work designing M&A Tiling’s website. As a Grand Rapids-based website design company, this was the type of project we thrive on—building websites that tell a business’s story and drive results.
The website highlights:
During our research, we found and secured the domain michigantiling.com—an incredible find that ties their brand to their local roots and boosts search engine visibility.
Thanks to Launch Kit’s website program, M&A Tiling now has a system for keeping its website updated and high-performing.
This is the key difference between a high-performing website and one that becomes outdated: a strong system for ongoing updates.
“You do not rise to the level of your goals. You fall to the level of your systems.” - James Clear
This project is more than just a website—it’s a reminder of how relationships drive business forward. It’s been incredible to see a college friendship turn into a meaningful business partnership that’s making an impact in Grand Rapids, Michigan.
I’m excited to watch M&A Tiling grow with their new online presence—and proud that Launch Kit could be part of their story.
Each year, we take a fresh look at the various marketing efforts a small business can make. We've built this framework to get started optimizing your business's online presence.
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