See how Launch Kit partnered with Pool Envy to create a sleek, all-encompassing website that highlights their expertise in residential and commercial pool services, elevating
No one is more passionate about pools than Pool Envy. Period.
If you’ve got a commercial or residential pool that you want functioning in tip-top shape, Jason Davies and his team at Pool Envy are the ones to call.
With over a decade of experience, Jason Davies and his team have transformed the pool service landscape in Wisconsin, tackling the toughest challenges in both residential and commercial settings.
Launch Kit teamed up with Pool Envy to provide them with an all-encompassing website to display their wide range of services and certifications. The goal with the site is to connect Pool Envy with customers who are in need of their professional services on either the residential or commercial side.
I took a lot of time upfront, putting myself in the prospective pool client’s shoes and thinking about what information would be most important for an interested individual to understand. With that goal in mind, I brought each new page to life with a mix of on-the-job photos and updated copy. We prioritized the launch of the main service pages first and are currently working on creating some additional pool consulting pages and custom forms. - Mackenzie Broekstra.
Previous Website
Pool Envy’s previous website was packed with good information and keywords but Jason and his colleagues had made it clear that they were ready for an upgrade. They wanted their new site to clearly communicate key information about their process to prospective clients as well as reflect the brand in an organized and engaging manner.
Copywriting
When writing copy and designing the pages, it was important for us to communicate that Pool Envy is much more than your average neighborhood pool cleaning service. While Pool Envy does provide "routine pool cleaning" as one of their services, they also are experts at solving mechanical, electrical, engineering and chemical situations.
Design
We crafted a sleek, modern design that mirrors the professionalism and technical expertise of Pool Envy. The use of bold colors and clean lines reflects the pristine quality of their work, while intuitive navigation ensures that visitors can easily find the services they need.
Target Market
Understanding that Pool Envy’s clientele ranges from homeowners to commercial entities, we prioritized a seamless user experience. The site features clear, easy-to-navigate menus that allow users to quickly access relevant information, whether they’re calling to schedule a residential service or looking into compliance solutions for a commercial property.
Ongoing Website Updates
As Pool Envy continues to make the world a better place one pool at a time, we’ll be right there to keep their digital presence fresh. From showcasing new certifications to highlighting the latest projects, our team will ensure that their website remains a powerful tool in their marketing arsenal.
Each year, we take a fresh look at the various marketing efforts a small business can make. We've built this framework to get started optimizing your business's online presence.
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