Learn what makes a website project successful with Launch Kit. From discovery call to regular updates, we guide you through creating an optimized, high-performing website that stands out. View pricing
Over the years, we've had the opportunity to work with dozens of businesses to build out fresh, up-to-date, optimized websites. Along the way, we've taken notes on what the best website projects have in common. We've learned about what we (Launch Kit) and the client (local business) can do to ensure that the website project achieves its full potential.
Our website experience starts with a brief discovery call. This is a brief, 30-minute Google Meet call to go over your business details, current priorities, and goals for the next few years. We go over the Launch Kit web design process and pricing so that the prospective client has a crystal clear understanding of the road ahead. With this information in hand, Launch Kit and the prospective client can both decide if we are a win/win fit for one another.
To get the ball rolling, we have a one-hour kickoff workshop either at the Launch Kit office or via Google Meet.
What To Bring To This Meeting
Questions We'll Cover
From the Project Kickoff Meeting, we'll assign action items to each other so that we can begin designing web pages. We like to allocate three to four weeks to build an initial website draft. During that time, we need written business information, photos, videos, and branding files from you so that we can accurately design web pages that are authentic to your business.
Over those few weeks, we'll remain in contact via ClickUp, sharing files and updates. Once we have a website beta ready for preview, we'll add the URL link to our ClickUp task.
After reviewing the initial website beta, the next step is to make revisions. During this phase, we're filling in blank spots with necessary written information, photos, and videos. We're totally open to feedback; we appreciate it when you ask questions so that we can collaborate openly.
Important Note: At this phase of the project, it's essential we don't let over-perfection be the enemy of our progress. We can easily add content and new pages to the website anytime. It's best that we move forward efficiently to avoid getting stuck in the revision phase for too long. If we take three to four weeks to build the beta, we like to move projects through the revision phase in equal or less time than that.
While launching the website can feel like a finish line, we like to treat it like health and wellness; it's an infinite game, not a finite end. With the website live, our focus should shift to making sure we keep the website updated with the latest business information, customer reviews, team members, photos, videos, blog articles, portfolio pieces, and contact information.
Important Note: The websites that perform the best are the ones where we add at least one blog article/portfolio post per month, update images yearly, and feature marketing/sales promotions. For minor updates, send us a message via ClickUp, and we'll get right on it. For larger updates, use the calendar link to schedule a call as soon as that day to discuss the updates to be made.
There you have it, our thoughts on how to create a high-performing website that stands out from the pack. For those of you who like bulleted lists, here you go:
We hope you found this article insightful and helpful. We have a blast working on website projects with local businesses. If this sounds like you, we're just a message away!
Each year, we take a fresh look at the various marketing efforts a small business can make. We've built this framework to get started optimizing your business's online presence.
