Curious about what a professional website really costs in Grand Rapids, Michigan? Compare pricing models and see why Launch Kit’s flat-rate approach is built for small business success.
A well-designed website is one of the most valuable assets for your business. It’s your digital storefront—your 24/7 salesperson, customer service rep, and brand ambassador all in one. But how much does professional website design actually cost?
If you’ve been researching web design in Grand Rapids, you’ve probably seen a huge range of pricing. Some designers charge a one-time fee, others bill by the hour, and some—like Launch Kit—offer flat-rate monthly packages that include everything you need.
In this guide, we’ll break down the costs of website design and explain why Launch Kit’s model is built for small business success.
The cost of web design depends on how the service is structured. Here are the most common pricing models you’ll find:
Most web designers charge a larger upfront fee to build your website. Once the site is live, you’re responsible for hosting, security, and updates. Some agencies offer ongoing support, usually billed at an hourly rate (typically $75–$200/hr). The Problem? This model often leads to stagnant, outdated websites because there isn't an effective system in place for making website updates easy.
If you have the time, energy, and skill set to build your own site, platforms like Wix and Squarespace offer a low-cost solution. These tools are great for getting started, but they come with limitations in support and professional guidance. While affordable, most business owners don’t have time to build and manage their own websites effectively.
At Launch Kit, we offer custom-designed websites with hosting, maintenance, and unlimited support—all for a predictable monthly price. We used to operate as option number one, the traditional one-time payment model. This is what led us to spot the challenges associated with that model. There are no massive upfront fees and no surprise charges, and your website stays updated and optimized all the time. We have a streamlined project management system in place that allows you to message us anytime with update requests, and we get right on it. We function like an internal team member of yours.
We offer three web design plans tailored for small businesses:
A high-quality, professionally designed website to establish your online presence.
Best for: Local businesses that need a clean, professional website without the hassle of maintenance.
A deeper, more customized website with extra functionality.
Best for: Businesses that want a more content-rich, strategic website for better engagement and search rankings.
A full search-engine-optimized website designed to attract and convert customers via an ongoing content plan.
Best for: Businesses that rely on Google search traffic and want to increase leads and sales.
Traditional web design often costs thousands up front—which can be a big financial hit. With Launch Kit, you pay a flat monthly rate, making it easier to budget and invest in growth.
Websites need to evolve. If you’re paying per update or struggling to manage changes yourself, your site will become outdated. Our model encourages updates so your site stays fresh and effective.
A website shouldn’t just “exist.” It should drive leads, sales, and brand awareness. Our process ensures your site stays optimized for performance and search rankings over time.
Each year, we take a fresh look at the various marketing efforts a small business can make. We've built this framework to get started optimizing your business's online presence.
