Grand Rapids Social Media Marketing – Pricing Guide

For small local businesses, social media isn’t just about posting pretty pictures—it’s about building brand awareness, engaging with customers, and driving real business growth. But how much does professional social media management actually cost?

If you’ve looked into social media marketing in Grand Rapids, you’ve probably noticed a wide range of pricing—from DIY freelancers to full-service agencies. In this guide, we’ll break down the costs and explain why Launch Kit’s monthly content marketing plans are built for businesses that want consistent, high-quality results that build brand authority over time.

How Much Does Social Media Marketing Cost?

Social media marketing services can be structured in a few different ways:

1. One-Time Content Projects ($1,000 – $5,000+)

If you just need a single photo or video shoot, agencies typically charge a one-time fee based on the scope of work. A basic half-day production with a small bundle of edited photos and videos typically starts at around $1,000 and goes up based on the scope of work. This is great for: Special events, product launches, or businesses that only need content occasionally.

2. Monthly Retainer-Based Management ($2,450 – $7,350/month)

This is the most effective way to approach social media marketing. A monthly package provides ongoing content creation, strategy, posting, and engagement, ensuring that your brand remains consistent and top-of-mind for your audience. This model is great for: Businesses that want to build a strong, active social media presence without the responsibility hiring/managing an employee in-house.

Launch Kit’s Digital Marketing Pricing

We offer three content marketing plans designed to keep your social media active, engaging, and growing.

1. Starter Kit – $2,450/month

• Monthly content production – A professional photo & video shoot (3-hour session)
• 4 short video posts - Each month on each of the six primary social media platforms. 24 total video posts each month. (4 * 6 platforms = 24)
• 4 photo posts - Each month on each of the four primary social media platforms. We don't post photos on YouTube or TikTok so the total photo posts come out to 16 each month. (4 * 4 platforms = 16)
• Account management – We handle posting, hashtags, and inboxes.
• Reporting - Each month, we start the month with a pulse meeting to review last month's performance analytics and discuss business updates. 

Best for: Small businesses that want a steady flow of content without worrying about having to manually be responsible.

2. Growth Minded – $4,900/month

• Monthly content production – Two professional photo & video shoots (3-hour sessions each) The benefit of having two production days is the ability to have greater diversity in your content - multiple locations, etc.
• 8 video posts - Each month on each of the six primary social media platforms. 48 total video posts each month. (8 * 6 platforms = 48)
• 8 photo posts - Each month on each of the four primary social media platforms. We don't post photos on YouTube or TikTok so the total photo posts come out to 16 each month. (8 * 4 platforms = 32)
• Account management – We handle posting, hashtags, and inboxes.
• Reporting - Each month, we start the month with a pulse meeting to review last month's performance analytics and discuss business updates.

3. Red Carpet – $7,350/month

• Monthly content production – Three professional photo & video shoots (3-hour sessions each)
• 12 video posts - Each month on each of the six primary social media platforms. 72 total video posts each month. (12 * 6 platforms = 72)
• 8 photo posts - Each month on each of the four primary social media platforms. We don't post photos on YouTube or TikTok so the total photo posts come out to 16 each month. (8 * 4 platforms = 32)
• Account management – We handle posting, hashtags, and inboxes.
• Reporting - Each month, we start the month with a pulse meeting to review last month's performance analytics and discuss business updates.

Why Launch Kit’s Social Media Model Works

1. Consistency is Key

Social media isn’t a one-time event—it’s an ongoing conversation with your audience. Just like going to the gym, showing up consistently is what delivers results.

2. High-Quality Content = Better Engagement

Great content stops the scroll. With professional social media-focused photography and videography built into our plans, your brand gets custom, eye-catching visuals that perform better than generic stock images.

3. You Get a Team, Not Just a Freelancer

Freelancers come and go. With Launch Kit, you get an in-house team managing your content, ensuring quality, reliability, and long-term success.

Your Next Steps

• Explore our social media marketing services here: Launch Kit Social Media Marketing
• Want to see the full cost of hiring a Grand Rapids marketing agency? Check out our Cost of Hiring a Grand Rapids Marketing Agency