How To Get Consistent Steady Leads For Your Business

Over the years of working with local businesses on their marketing, one theme runs true—small business owners are all looking for the same thing: a steady, consistent stream of leads.

In today’s article, I want to share what I’ve learned about how to generate consistent leads for your small business.

At Launch Kit, we’ve developed a seven-step model for local business marketing. These steps are designed to create consistency in your marketing efforts, which, in turn, leads to consistent results.

Here are the seven steps in our model:

1. Brand Development
2. Website
3. Photo/Video Content
4. Social Media
5. Advertising
6. Warm Outreach
7. Cold Outreach

The reason we lay out these steps is simple: consistent marketing efforts lead to consistent leads. If you’re looking for steady growth, it all comes down to steady inputs.

Let’s take a closer look at the three steps where we see the most opportunity for consistent lead generation: Social Media, Advertising, and Warm Outreach.

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Social Media

The secret to success with social media is simple: be consistent. Think of it like going to the gym or eating healthy. No single social media post will transform your business overnight—just like no single workout or healthy meal will transform your health. But over time, consistent effort builds results.

By posting consistently, you’re always:

• Raising brand awareness
• Building brand authority
• Staying top of mind with your target audience

Even if your product or service is amazing, people won’t buy it if they don’t know you exist. Social media helps ensure your business stays visible.

Social Media Recipe for Consistency

1. Start with a simple posting schedule. If you’re not sure where to begin, post two videos per week and one photo per week as a starting point.
2. Stick to your schedule for at least six months. Consistency is key here.
3. Track your results monthly. Monitor metrics like impressions, audience growth, website traffic, and leads. The goal is to understand how your efforts impact your results.
4. Adjust your content. Use your data to tweak your posting style, topics, and frequency for better results.

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Advertising

Step 5 in the Launch Kit model is advertising, which works hand-in-hand with social media. They’re not an either-or choice—they’re complementary.

Social media keeps your brand visible to your existing followers, while advertising allows you to reach new audiences through platforms like Facebook, Instagram, and Google.

Here’s why these two strategies work best together:

• Imagine someone sees your ad and clicks on your profile. What do they see?
• Ideally, they’ll see an active, vibrant feed full of recent posts, which signals brand relevance and authority.
• On the other hand, if your page hasn’t been updated in six months, it raises questions: “Is this business still open? Are they trustworthy?”

To ensure your ads perform well, treat them as a process of trial and error. Use the performance data to refine your offers, visuals, calls to action, and audience targeting.

Don’t get discouraged if your first ad campaign doesn’t take off—it takes time to learn what resonates with your audience. Once you hit on a winning ad strategy, double down and scale it up.

Advertising Recipe for Consistency

1. Run a small set of ads consistently. Start with a general ad campaign on platforms like Meta (Facebook and Instagram) or Google that promotes your core offering.
2. Add specialty campaigns when needed. Use additional campaigns to promote special offers, events, or new products.
3. Balance awareness and action. Consistent ads build brand awareness over time, while specialty campaigns drive specific actions.

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Warm Outreach

Step 6 in the Launch Kit model is warm outreach—reaching out to people who already know your business, like past customers or leads who’ve engaged with you before.

This is different from advertising, which targets people who may not know you exist. Warm outreach uses tools like:

• Email
• SMS (text messages)
• Phone calls
• Mailers

The great thing about warm outreach is you’re talking to people who are already familiar with your business. This makes them more likely to engage with you again.

Email Marketing: Your First Warm Outreach Tool

We recommend starting with email marketing because it’s affordable, effective, and still works (despite what some might say). Here’s how to get started:

Warm Outreach Recipe for Consistency

1. Start building your email list.
   • Add a checkbox to your website’s inquiry form for people to opt into email communications.
   • Consider creating a rewards program, like many coffee shops or retail businesses do, to collect customer emails.
2. Focus on past customers.
   • These are the people most likely to purchase from you again if they’ve had a great experience.
3. Create a consistent email routine.
   • Start with one email per month and stick to this schedule.
4. Make your emails useful.
   • Avoid pushing products too aggressively. Instead, focus on content that’s entertaining, educational, or helpful. Ask yourself, “Would I find this email valuable if I received it?”
5. Track your results.
   • Just like with social media and ads, measure your inputs (number of emails sent) and outputs (open rates, click-through rates, and leads).
6. Stay consistent for six months.
   • Email marketing isn’t about instant gratification—it’s about building relationships over time.

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Conclusion

That’s a wrap on how consistent efforts in social media, advertising, and warm outreach can lead to consistent leads for your local business.

You’ll notice there are no silver bullets or magic tricks here—just honest, actionable steps that have been proven to work time and time again.

Like fitness, you can read all the books and watch all the videos, but at some point, you just need to start lifting the weights. Consistency is the key to success.

If you’d like help implementing this model, we’re here for you. At Launch Kit, we specialize in helping local businesses share their story and grow their customer base.

Reach out anytime to me at kevin@launchkitdesign.com—we’d love to hear from you!