Lead Marketing Agency: What They Do and How They Drive Business Growth

What Is a Lead?

Before diving into lead generation strategies, let’s make sure we’re on the same page about what a lead actually is.

I recently read $100M Leads by Alex Hormozi and loved his definition, so we’re going to reference it here:

“A lead is someone you can contact and potentially market to.”

From there, we have warm leads and cold leads:

• Warm leads are people who already know about your business and have shown some level of interest.
• Cold leads are people who don’t know about your business yet but fit the profile of your ideal customer.

Marketing gets a whole lot more exciting when you adopt an abundance mindset and realize that the world is full of potential leads. The challenge is getting your business in front of them and showing them how your product or service can genuinely help.

Now that we’ve defined leads, let’s look at how you generate leads and turn them into paying customers.

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How Do Capture Leads

A typical lead generation funnel starts with awareness and moves through social media, your website, and an inquiry form before converting into a customer.

Let’s break it down with a real-world example.

Imagine you own a window replacement business. Here’s how a lead might find you:

1. Two friends are at dinner. One mentions they just got their windows replaced and had a great experience with XYZ Window Replacement.
2. Later that night, the other friend remembers the conversation and searches for XYZ Window Replacement on Instagram.
3. Here’s the pivotal moment where two paths emerge:
   1. Path A (the ideal scenario): Your Instagram profile appears instantly, showcasing local projects, team members, and customer reviews. The potential lead immediately trusts your brand.
   2. Path B (the lost lead): Your business doesn’t show up, making the lead question if they got the name wrong or if your business is even active.
4. If they find you (Path A), they check out your content, then visit your website to learn more.
5. Your website builds more trust by providing accurate, up-to-date information, showcasing your expertise, and giving them a clear call to action (CTA) to request a quote or consultation.
6. The lead fills out an inquiry form—boom! You just captured a warm lead who is now primed for your sales team to close the deal.

This word-of-mouth + digital presence funnel is one of the most best marketing funnels for local businesses today.

Takeaway: Your business needs an up-to-date, authentic presence across social media and your website to capitalize on word-of-mouth leads.

This framework works across industries—whether you’re a restaurant, home services provider, or local retail shop. The steps are similar:

1. A friend recommends your business.
2. The lead looks you up on social media.
3. They check out your website for details.
4. They make a reservation, booking, or inquiry.

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How to Get More Leads for Your Business

A great lead marketing agency focuses on two core things:

1. Brand Awareness – Getting in front of potential leads.
2. Brand Authority – Convincing them that you’re the best choice.

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Step 1: Build Brand Awareness

If people don’t know your business exists, it doesn’t matter how good your offer is.

Here are the three best lead generation strategies for building brand awareness:

Organic Social Media Marketing

Thanks to interest-based algorithms (popularized by TikTok), businesses can now reach their ideal customers for free with engaging content.

• The key to organic reach? Creating content that entertains or educates—not just sales pitches.
• Ask yourself: How can I provide value? Maybe it’s a quick tip, a behind-the-scenes look, or a transformation story.
• Platforms to focus on: TikTok, Instagram, Facebook, YouTube Shorts.

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Paid Advertising (Facebook, Instagram, Google Ads)

If you want faster results, paid ads are your best bet.

• Social media ads (Facebook, Instagram, TikTok) help businesses reach specific customer demographics.
• Google Ads work well for businesses targeting high-intent searches (e.g., “window replacement near me”).
• Rule of thumb: Even with paid ads, avoid hard sales pitches—social media users can scroll past your ad instantly if it’s not engaging.

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SEO (Search Engine Optimization)

SEO is the long-term play that helps you generate consistent, organic leads over time.

• You want your website to rank for relevant keywords (e.g., “best window replacement company in Grand Rapids”).
• SEO doesn’t just apply to Google—TikTok, YouTube, and Instagram are now search engines too. People are searching directly on social platforms for businesses like yours.

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Step 2: Build Brand Authority

Once you’ve gotten in front of your leads, you need to earn their trust. This is where brand authority comes in.

Social Media Authority

• You need consistent, high-quality content on your social profiles.
• Success = Someone lands on your Instagram, TikTok, or YouTube and is instantly impressed with your business.
• Showcase: Work samples, customer testimonials, behind-the-scenes, before-and-after results.

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Website Optimization

Once a lead lands on your website, they’re halfway down the funnel—now it’s time to convert them into an inquiry or sale.

A strong website should:

• Be visually appealing and easy to navigate.
• Have clear calls to action (CTA) like “Get a Free Quote” or “Book a Reservation.”
• Feature trust-building elements like customer reviews, case studies, and certifications.

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3. Customer Reviews & Reputation Management

Social proof is one of the biggest factors in conversion rates.

Prioritize getting reviews on:

• Google (critical for local SEO)
• Industry-specific platforms (e.g., OpenTable for restaurants, Nextdoor for home services)
• Social media testimonials (screenshots of happy customers, video testimonials, etc.)

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Final Thoughts

If you’re looking to increase lead generation for your business, the formula is simple:

1. Build Awareness – Use social media, paid ads, and SEO to get in front of more people.
2. Establish Authority – Have a strong digital presence that builds trust and drives conversions.

A lead generation marketing agency like Launch Kit helps businesses create and execute this system—so you get more leads and ultimately grow your business.

If you like the framework outlined here but just need some help with consistency, send us a message, we'd love to learn more about your operation and see how we could provide value to the business.