Logo Kit by Launch Kit is an ideal solution for business owners seeking a professionally crafted logo. Includes the essential logo files, a curated color palette, and a streamlined design process.
For the small business owners out there who are looking to have an established logo to present their business both digitally and in print, we hear you. We created something specifically with you in mind. Introducing Logo Kit.
We created Logo Kit by looking at the essential items every business would need. We landed on a professionally packaged logo in all necessary file formats for whatever application may come your way. A business is able to achieve this by having vector file formats. Vector format allows the logo to be scaled up and down, infinitely. Meaning it could be used on a billboard or a business card, without loss of quality. When an advertiser or merchandiser asks for your logo, you will be able to send them this folder with confidence that everything they need is in there.
To make that new logo pop, we've included an established color palette. Through your Logo Kit process, we will select three to five colors to represent your brand. These colors each have a hex code associated with them. Hex codes start with a pound sign, followed by six letters and or numbers - like this #123456. The first two letters/numbers refer to red, the next two refer to green, and the last two refer to blue. The color values are defined in values between 00 and FF.
Once you have the hex codes for each of your colors, you'll be able to use those colors in applications like Google Docs, Powerpoint, Canva, and Quickbooks. By using consistent colors, your business will begin to develop a look that customers will recognize.
We built the Logo Kit process to be as streamlined as possible. A four-step process allows you to go from initial exploration discussion to having your Logo Kit files in as little as four weeks. With this streamlined process we still stay true to our Launch Kit core values. All work is done in-house by our Grand Rapids, Michigan team. All logos begin with a discussion about your unique needs, then hand-drawn sketches, followed up by custom design using Adobe Illustrator.
Thanks to the streamlined process, we have also been able to make Logo Kit our most affordable brand development offering ever. Starting at $1,500, split into two equal payments, we wanted to make Logo Kit accessible to as many business owners as possible.
Logo Kit is available this week and project kickoff's will be scheduled on a first come first serve basis. To learn more about our Logo Kit offering, visit our Brand Development page here.
We can't wait to see what connections we're able to build with the community through our Logo Kit offering.
Each year, we take a fresh look at the various marketing efforts a small business can make. We've built this framework to get started optimizing your business's online presence.
