Start the year strong by refreshing your small business website. These are the top updates you should make on your site to improve search engine optimization, user-experience, and conversions.
A new year is here, and it’s the perfect time to update your business website. At Launch Kit, we spend this time of year working with clients to make website adjustments to ensure their site reflects the current state of their business.
Below, we’ve compiled the top updates you should consider for your website this year to stay relevant, accurate, and engaging.
This is the most essential update and should be your top priority. Your services page should accurately reflect the types of business you’re promoting this year. Outdated service listings can misinform customers and lead to dissatisfaction.
If you’re a Launch Kit client, just send us your latest service updates, and we’ll handle the rest.
A good exercise is to evaluate your current revenue breakdown. Are you satisfied with it, or do you want to emphasize a specific service? We can highlight priority services through strategic updates like marketing banners, rearranging navigation bar items, and promoting specific offerings on your homepage.
Think of it like Apple’s website—the homepage always showcases their latest products. We can do the same for your business to draw attention to what matters most.
What’s changed in the past year? The new year is the ideal time to update your About Us page. Add new team members, fresh headshots, and any milestones achieved in the last year.
Your About Us page is a prime opportunity to create a human connection with your visitors. Make sure it’s showcasing your business’s best attributes.
Key sections to consider adding or refreshing:
Blogs remain a fantastic tool for building search engine optimization (SEO). While it’s not a quick fix for SEO, consistent blogging builds genuine brand authority and increases your website’s domain authority over time.
Blogs add depth to your website, giving you more opportunities to incorporate keywords related to your services. This connects your business with relevant search queries potential customers use.
The key to successful blogging this year? Consistency and enjoyment. As small business owners, we’re often stretched thin, so creating a sustainable, enjoyable process is crucial. Here’s what works for me:
This approach makes the process enjoyable, which keeps me consistent. Over the past four years, this has significantly boosted Launch Kit’s domain authority—a result I’m proud to share with others.
Think of this as the digital version of flossing—essential but often overlooked. Gathering Google reviews from your customers is invaluable.
Once you’ve collected reviews, display them on your website. This can be done by manually adding new testimonials or embedding a widget to automatically showcase recent reviews. Both methods work great and help build trust with potential clients.
Now is the perfect time to refresh your website. These updates will benefit your business, satisfy your customers, and help you get the most out of your online presence.
If you’re a Launch Kit client, reach out to us, and we’ll start updating your site right away. If you’re managing your website on your own and feeling overwhelmed, we’d love to help. At Launch Kit, we design, develop, host, and maintain websites for Michigan-based businesses. We’re your all-in-one solution for a streamlined, up-to-date website.
Thank you for taking the time to read this week’s article. I hope it helps you run your business a little better this year!
Each year, we take a fresh look at the various marketing efforts a small business can make. We've built this framework to get started optimizing your business's online presence.
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