Grand Rapids Logo & Branding – Pricing Guide

Grand Rapids Logo & Branding – Pricing Guide

Wondering what professional branding really costs? This guide breaks down logo design and brand development pricing for small businesses in Grand Rapids.

Your logo and branding are the foundation of your business identity. A well-designed brand tells your story, builds trust with customers, and creates long-term recognition. But how much does professional branding cost?

In this guide, we’ll break down the pricing for logo design and brand development in Grand Rapids—including what to expect from different price points and how Launch Kit approaches branding.

How Much Does Branding Cost?

Branding prices vary widely. You could get an AI-generated logo for a few bucks, hire a freelancer for a couple of hundred dollars, or invest in a full brand strategy with a professional agency.

At Launch Kit, we offer transparent, fixed-rate branding packages designed to provide real value—helping businesses establish a clear, professional identity that supports growth.

Here’s what our branding packages include and how they’re priced.

Logo Design Pricing

Your logo is the visual representation of your business. Our Logo Kit package is designed for small businesses that need a professional, high-quality logo without the guesswork of DIY.

Logo Kit – $2,950

  • Custom Logo Design – Work one-on-one with a professional Grand Rapids-based designer.
  • Multiple Concepts – We start with several logo drafts to explore different creative directions.
  • Revisions & Refinements – We work with you to fine-tune the final logo until it’s exactly what you want.
  • Complete Logo Suite – Includes full-color, black & white, and alternate versions of your logo.
  • Brand Colors & Typography – A thoughtfully selected color palette and font system to complement your logo.

Why invest in a custom logo? Unlike AI-generated or low-cost templates, our logo design process ensures that your business gets a unique, high-quality identity tailored to your brand’s personality and long-term goals.

Brand Development Pricing

Brand development goes beyond the logo identity—it’s about defining your business’s mission, customers, positioning, and voice. . If you want a clear brand strategy that guides decision-making and fuels growth, this is the package for you.

Brand Design – $5,450

  • Three In-Depth Workshops – We use interactive exercises (yes, sticky notes and whiteboards included) to shape your brand strategy.
  • Core Brand Values – Define your company’s mission, vision, and guiding principles.
  • Customer Personas – Identify and understand your ideal customers to improve marketing and messaging.
  • Market Positioning – Stand out in your industry by clearly defining what makes you different.
  • Brand Voice & Messaging – Develop a consistent way to communicate with your audience.
  • Mood Board & Brand Aesthetics – Establish the look and feel of your brand beyond just the logo.
  • Complete Visual Identity – Includes your logo suite, color palette, and font system—everything needed for a strong, cohesive brand presence.

Who is this package for? Businesses that are looking to gain clarity, improve brand consistency, and align their team and marketing efforts for long-term success.

Why Choose Launch Kit for Branding?

Transparent Pricing & Local Expertise

Unlike most agencies that require multiple meetings and presentations just to get a quote, we post our pricing upfront—so you know exactly what to expect. Plus, our team is based in Grand Rapids, meaning you’re working with real, local experts who understand your market.

Collaboration & Customization

Branding isn’t one-size-fits-all. Our highly interactive process ensures that you get a brand identity that truly fits your business—not just something trendy. We utilize a mixture of in-person and digital tools to make the experience hands-on and engaging for your team.

Long-Term Value

Your brand is an investment. A strong, well-designed brand attracts better customers, builds trust, and sets you apart from competitors—making it one of the smartest investments a business can make.

Next Steps

If you're serious about building a strong brand, now’s the time to invest in professional branding.

Helpful Resources
4-Step Marketing Playbook - Our Free Gift To You
Identity System Graphic
Build Your Marketing Plan
Our Gift To You

Four Step Marketing Playbook

Each year, we take a fresh look at the various marketing efforts a small business can make. We've built this framework to get started optimizing your business's online presence.

Continue Your Reading